When Sarah Williams decided to start a small business, she didn’t do so with the bravado of a VC-funded app launch or the “grand opening” of a store. Instead, it was the realization of a dream to use her skills to build a company all her own.
“After working as a full-time bookkeeper for a construction company for a number of years, I realized that bookkeeping was my true calling, and the only way to reach the income level I wanted was to expand and take on multiple clients at once,” said Williams of her full-time business.
Williams started slowly with a few clients in real estate and the trades. She focused on how she could improve their processes and educate them at the same time.
With five years of direct experience in bookkeeping, her detailed approach and niche target market helped her establish the business quickly.
“When I first thought of starting, I was certain there was someone out there doing the same thing as me,” she says. “But it turned out there wasn’t! If you have a skill that you think could help other people improve their business or lives in general, then go out, share it and make money in the process.”
Want to learn more about starting your own small business? Whether you’re looking to launch a side hustle or a full-time pursuit, this guide will help you:
- Get clear on what are you’re selling
- Gather what you need to launch
- Set pricing
- Build your brand and online presence
- Find your first customers
Ready? Let’s go!
