What is a Brand Kit ?

A brand kit is a collection of visual assets that work together to represent the visual identity of your business. While there are several elements that can be included in a brand kit, your 4 key visuals of a brand kit include a logo, brand colors and fonts, as well as additional branded graphics that are used consistently across all of your marketing activities.
brand Design

Why do I Need a Brand Kit ?

Having a brand kit maintains brand alignment and provides a set starting point for all future branding and marketing initiatives. Establishing your key brand visuals also allows for a consistent and professional look, making your brand more memorable to your target audience.

up first brand book colors@2x scaled 1

What You’ll Receive.

A brand style guide is a documentation of your visual identity, Keep full control over the areas of your design that can or can’t be edited. Your designs and templates used in the right way by your team every time. No coding required !

Poppy Primary logo

Primary Logo

Your primary text-based logo will be customized with your business name, tagline ( optional ), and the color of your choice.

$
Poppy Secondary logo

Secondary Logo

Your secondary text-based logo will be customized with your business name and the color of your choice.

$
Poppy initial letter mark

Brand icon / favicon

Your brand icon / favicon will be customized with the initials of your business name and color of your choice.
$
Poppy color palette

Color Palette

You will receive your brand color palette that contains primary, accent, background, and text colors for web and print.

$
Poppy Fonts

Brand Fonts

You will be provided with two thoughtfully-selected typefaces to use with your logo design; each comes with font families.

$
Poppy Typography Style

Brand Typography

You will be provided with an example of a typographic hierarchy that will help to highlight your important words and phrases.

$
Poppy patterns

Brand Patterns

You will receive a simply-designed brand pattern. Your brand patterns will be customized with your brand colors.

$
Poppy Brand Style Guide

Brand Style Guide

It includes your brand logos, icon, color palette, pattern, font style, and typography example.

$

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