Jaguar Land Rover has officially changed its name, simplified to “JLR”, and finally released a new corporate identity badge. In the past, we already knew that Land Rover would say goodbye to everyone, but the original factory said that the original traditional oval Land Rover The badge will not disappear, he will still be seen in car models, websites and many productions.

I believe everyone knows that Jaguar Land Rover has officially simplified and changed its name to JLR, and its car models will continue to exist under four brands. These four independent brands are Range Rover, Defender, Discovery and Jaguar. The products of each brand are aimed at They are all different, and what old car fans are curious about is whether the “Land Rover” emblem will disappear. The original factory said that the traditional green oval factory emblem will not disappear, and it will remain on vehicles, websites, and communities Among the media and retail products, it is still very easy for you to buy Land Rover badged products, which can be regarded as an explanation for old car fans.

The new JLR logo shows a full modern design atmosphere. The simple appearance and the font with simple lines are very elegant. This is also the feeling they want to present. In the future, they also hope that the JLR brand can be in the luxury field With better performance, and for the part of electric vehicles, by 2030, Jaguar will become a pure electric brand, and the other three brands will have at least one pure electric vehicle. What will JLR do next? As worth looking forward to.