15 Types of Logo Style and How to Use Them For Your Brand.

When considering adding shadows to a logo, it is important to balance the usability and inclusivity of the logo in its application. Visually, Morse shading uses “points and lines” to present the dynamics of light and shadow, which has more visual tension than the traditional “surface” to present shadows.

Shadows suggest the direction of light. A vertical line and a horizontal line, plus a little shadow, can present the order relationship of front and back on the plane. Using a small area of ​​shadow can create a finishing touch to the logo and create a three-dimensional effect without sharply scribing the shadow.

The stacking technique breaks the boundaries between various elements to create a sense of hierarchy. Stacked logo designs work best with 2 layers, 3 layers are barely manageable, but 4 layers can blur the message the image is trying to convey.

The zipper tone is a classic 70’s retro style. It decorates the logo with dots or lines, which is more approachable than modern but rigid color blocks. However, the disadvantage is that when the logo is reduced, the stripes will show a gray visual effect.

Similar to Zipper shades, except the lines are changed to polka dots. The arrangement of dots breaks the rigid flat image, making the logo full of tension and liveliness. It not only refines the color tone of the logo, but also adds light, shadow and texture to the surface of the logo.

Black and white logos are great for creating visual accents with vibrant colors. Many designers opt for eye-catching hues like icy blues and bright yellows to give a banal logo more personality and attitude.

The circle is cut into 4 equal parts and becomes the constituent elements of the logo. In addition to the fan shape, it is sometimes matched with semicircle, square, triangle and other shapes. Even when expressing complex messages, the use of simple geometric figures can convey a more direct and clear brand impression.

The logo composed of magic symbols is like a magic circle. Its neat strokes and perfect angles and arcs look quite formal, and it also has strict requirements in the use scene, so the designer has little room for whimsy.

What is not said is the key! These cleverly left blank blocks are not intended to be hidden, but to explain to consumers that these “incompleteness” will become perfect because of them. Blank space is also an art.

The use of dot dragging presents a sense of dynamics to the logo. Each circle is a node of the stroke, which vividly points out the direction and path of the image, as if you hesitated for a few seconds, and finally found the pen tip when you finally picked it up A puddle of ink left on the paper.

In addition to appearing on the screen, the logo may also be printed as a physical product. Therefore, considering technical issues such as printing, gradient colors are usually not suitable as a logo design element. However, segmenting gradients using successively correlated hues can easily resolve this dilemma.

Dots or periods always have some special meaning in logo design. Many times it serves as a coda and capping terminator, while at other times it is used as a decorative symbol floating around the logo in various forms. Shopping Design’s logo also uses this feature!

Many designers use wing patterns to convey images such as flight, outlook, freedom, foresight, lightness, and speed. During the design process, the designer will also refer to the letter characteristics in the brand to combine with it, such as J, D, U, etc.

In addition to the meaning of passage and the new world, doors and windows also have a metaphor for the path to solutions, implying that consumers are invited to become participants of the brand. Many brand logos use this imagery to carry lofty meanings, and Microsoft is a prime example.

Using lines to outline an image to convey a message may seem old-school and not modern. But more and more designers are no longer limited to flat line drawing, but make full use of perspective to create a three-dimensional effect of the logo.